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Second Melody

Second Melody

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Your inner brand watches kung fu movies and therefore knows kung fu

Let's see more of that.

Watch Our Reel

We see you. 
Everyone else will too.

A branding studio by name, we believe in the power of design, the magic of stringing together the perfect sentence and digging deep to unearth all the weird and amazing things that make you unique and irresistible to your audiences.

We build brands you can lead with, brands you can outright own and brands that are unmistakably and uncannily you.

Our friends call us 2M.
You can too. M. Get it?

The Work

Drawing the lines with every intention of coloring outside of them (sometimes with the smelly markers).

We are industry agnostic but specific in our need to work with people driven by passion for their craft. Meaningful relationships breed beautiful work. See for yourself.

Watch Our Reel

Slide to view more

Craft & Capital Branding

Craft & Capital Branding

ElevateBio Branding and Website

ElevateBio Branding and Website

Nike Campaign Branding

Nike Campaign Branding

Vibe Health Branding

Vibe Health Branding and Identity Development

Crispr Patient Advocacy Branding

CRISPR Patient Advocacy Branding

Insmed Brand Extension/Website

Insmed Brand Extension/Website

Dent Disease Foundation Branding/Website

Dent Disease Foundation Branding/Website

Conde Nast

Condé Nast Event Websites

Scholar Rock Branding/Website

Scholar Rock Branding/Website

Sound Start Babies Branding/Website

Sound Start Babies Branding/Website

MPAC Branding

MPAC Branding

Meter Therapeutics Branding

Meter Therapeutics Branding

Nambé Photo Production

Nambé Marketing Materials and Campaign

Casio Digital Campaign

Casio Digital Campaign

Hiccupops Branding/Packaging Design

Hiccupops Branding/Packaging Design

Allergan Benefits Campaign

Allergan Benefits Campaign

Motorola Smart Safe Consumer/Packaging Design

Motorola Smart Safe Consumer/Packaging Design

MDAdvantage Brand Extension

MDAdvantage Messaging/Brand Extension

United Disability Services Messaging/Branding

United Disability Services Messaging/Branding

Haustopia Branding

Haustopia Branding

Crispr Clinical Trial Branding

CRISPR Clinical Trial Branding

Saint Elizabeth University Rebrand

Saint Elizabeth University Rebrand

The Services

For when your identity and messaging are sleeping in separate beds.

  • Visual and verbal identity systems
  • Narratives and messaging
  • Logo design
  • Guidelines

For when your mom is still the only one giving your insta posts any love (you’re doing so well sweetie!!!!1).

  • Campaigns
  • Comms planning
  • Social media
  • Content development

For when you wake up one day and your stuff looks like shit. (shhh… we gotchu)

  • Print and digital collateral
  • Experiences and placemaking
  • Systems design

For when you’re keeping the tags on your branding because you might just bring it back after you wear it out to the bar on Saturday night.

  • Workshops
  • Research
  • Audits
  • Brand forecasting
  • Brand governance
  • Brand education

For when your UX is YUX.

  • User personas
  • Architecture and user journey
  • Wireframing and prototyping
  • Design
  • UI toolkits
  • Development

The Logo Section

Just some of the organizations we call partners and friends.

Condè Nast
Crispr Therapeutics
Insmed
MPAC
Nike
AbbVie
Dell
Scholar Rock
Rutgers University
Scream Truck
Saint Elizabeth University
United Disability Services
Portmeirion
Panasonic
Motorola
Casio
Coalition for Green Capital
Columbia Business School

Let’s be friends. Contact Us

The People

The best damn branding friends that anybody can have.

We’re a group from diverse backgrounds but connected and driven by passion for what we do. We’re at home when we’re creating and we create to solve problems and to challenge accepted perspectives (especially our own).

Lyssa

Junior Designer, Production

Eva

Chief Creative Officer

Kevin

Design Director, Brands

Kevin Greene Kevin Greene

Ryan

Director, Web/UX

Ryan Bracey Ryan Bracey

Emmy

Headless Muse

Emmy Emmy

Sara

Managing Director, Client Services

Sara Astle Sara Astle

Daniela

Design Director, Production

Daniela Perri Daniela Perri

Liv

Senior Designer, Brands

Liv Mendez Liv Mendez

Bella

Junior Designer, Web/UX

Julia

Brand Communications Specialist

Mike

Founder & CEO

Mike Graham Mike Graham

Luiza

Associate Director, HR/Operations

Luiza Mezynski Luiza Mezynski

Ashley

Manager, Web/UX

Ashley Voigt Ashley Voigt

Katie

Chief Strategy Officer

Madison

Account Manager

Nicole

Associate Creative Director

Nicole Corcoran Nicole Corcoran

Tess

Associate Director, Accounts

Tess Lowe Tess Lowe

Ali

Senior Account Manager

Jay

Creative Director

Jay Zawislak Jay Zawislak

Luke

Director, Brand Strategy

Luke Hall Luke Hall

Mike

Art Director, Production

Mike Lanzafame Mike Lanzafame

Grace

Junior Designer

Erica

Associate Director, Web/UX

Erica Dwiatek Erica Dwiatek

The Mixtape

We made you a mixtape to explain how we feel.

Each and every month a different member of our team offers up a brand new playlist.

See them all here

Concrete Connoisseur

Drop in. Turn it up. Don’t Bail. Kickflip into pure nostalgia.

April 2026
Lyssa
Junior Designer

Concrete Connoisseur

The Instagram

Follow us, like now

The LinkedIn… follow us there too!

insta-hand
Pop the champagne (...after 5pm, of course) Some Pop the champagne (...after 5pm, of course)

Some of our incredible team members have stepped into new roles over the last few months, and we couldn’t be prouder. This group brings fresh, bold ideas to every project, pushing the boundaries of our creative output. Swipe to see the faces behind the magic. 🪄 ✨
The signs were there. Turns out we’ve been practic The signs were there. Turns out we’ve been practicing for branding life since day one.
STEM education is anything but monotone, so when @ STEM education is anything but monotone, so when @students_2_science (S2S) opened their new Apollo Technology Center, we knew the space needed to reflect that same energy. 🧪✨

Second Melody was honored to partner with S2S to transform their brand-new facility from a blank canvas into a vibrant, inspiring destination for the next generation of innovators. Narrated by Dan Barnett, Chief Development Officer, this video captures our contribution to the technology center and our collaboration with @the_graphix_spot and @kellymacplants.

The Form

Reach out. We’ll reach right back.

We’re a ‘virtual shop with options’ located mostly in the great state of New Jersey where we hijacked a house built in the 1860s and turned it into a studio space designed for creative debauchery.

Call us at (973) 539 3115 or send us some electronic mail:

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2M

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With love, from Chester, NJ

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