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Second Melody

Second Melody

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Your inner brand eats soft serve for dinner

Let's see more of that.

Watch Our Reel

We see you. 
Everyone else will too.

A branding studio by name, we believe in the power of design, the magic of stringing together the perfect sentence and digging deep to unearth all the weird and amazing things that make you unique and irresistible to your audiences.

We build brands you can lead with, brands you can outright own and brands that are unmistakably and uncannily you.

Our friends call us 2M.
You can too. M. Get it?

The Work

Drawing the lines with every intention of coloring outside of them (sometimes with the smelly markers).

We are industry agnostic but specific in our need to work with people driven by passion for their craft. Meaningful relationships breed beautiful work. See for yourself.

Watch Our Reel

Slide to view more

ElevateBio Branding and Website

ElevateBio Branding and Website

Nike Campaign Branding

Nike Campaign Branding

Vibe Health Branding

Vibe Health Branding and Identity Development

Crispr Patient Advocacy Branding

CRISPR Patient Advocacy Branding

Insmed Brand Extension/Website

Insmed Brand Extension/Website

Dent Disease Foundation Branding/Website

Dent Disease Foundation Branding/Website

Conde Nast

Condé Nast Event Websites

Scholar Rock Branding/Website

Scholar Rock Branding/Website

Sound Start Babies Branding/Website

Sound Start Babies Branding/Website

MPAC Branding

MPAC Branding

Meter Therapeutics Branding

Meter Therapeutics Branding

Nambé Photo Production

Nambé Marketing Materials and Campaign

Casio Digital Campaign

Casio Digital Campaign

Hiccupops Branding/Packaging Design

Hiccupops Branding/Packaging Design

Allergan Benefits Campaign

Allergan Benefits Campaign

Motorola Smart Safe Consumer/Packaging Design

Motorola Smart Safe Consumer/Packaging Design

MDAdvantage Brand Extension

MDAdvantage Messaging/Brand Extension

United Disability Services Messaging/Branding

United Disability Services Messaging/Branding

Haustopia Branding

Haustopia Branding

Crispr Clinical Trial Branding

CRISPR Clinical Trial Branding

Saint Elizabeth University Rebrand

Saint Elizabeth University Rebrand

The Services

For when your identity and messaging are sleeping in separate beds.

  • Visual and verbal identity systems
  • Narratives and messaging
  • Logo design
  • Guidelines

For when your mom is still the only one giving your insta posts any love (you’re doing so well sweetie!!!!1).

  • Campaigns
  • Comms planning
  • Social media
  • Content development

For when you wake up one day and your stuff looks like shit. (shhh… we gotchu)

  • Print and digital collateral
  • Experiences and placemaking
  • Systems design

For when you’re keeping the tags on your branding because you might just bring it back after you wear it out to the bar on Saturday night.

  • Workshops
  • Research
  • Audits
  • Brand forecasting
  • Brand governance
  • Brand education

For when your UX is YUX.

  • User personas
  • Architecture and user journey
  • Wireframing and prototyping
  • Design
  • UI toolkits
  • Development

The Logo Section

Just some of the organizations we call partners and friends.

Condè Nast
Crispr Therapeutics
Insmed
MPAC
Nike
AbbVie
Dell
Scholar Rock
Rutgers University
Scream Truck
Saint Elizabeth University
United Disability Services
Portmeirion
Panasonic
Motorola
Casio
Coalition for Green Capital
Columbia Business School

Let’s be friends. Contact Us

The People

The best damn branding friends that anybody can have.

We’re a group from diverse backgrounds but connected and driven by passion for what we do. We’re at home when we’re creating and we create to solve problems and to challenge accepted perspectives (especially our own).

Daniela

Design Director, Production

Daniela Perri Daniela Perri

Emmy

Headless Muse

Emmy Emmy

Bella

Junior Designer, Web/UX

Kevin

Design Director, Brands

Kevin Greene Kevin Greene

Ryan

Director, Web/UX

Ryan Bracey Ryan Bracey

Sarah

Designer, Brand Communications

Sarah Runo Sarah Runo

Sara

Director, Accounts

Sara Astle Sara Astle

Luiza

Associate Director, HR/Operations

Luiza Mezynski Luiza Mezynski

Lyssa

Junior Designer, Production

Mike

Founder & CEO

Mike Graham Mike Graham

Liv

Senior Designer, Brands

Liv Mendez Liv Mendez

Mike

Art Director, Production

Mike Lanzafame Mike Lanzafame

Catherine

Brand Strategist

Catherine Bialkowski Catherine Bialkowski

Nicole

Design Director, Brands

Nicole Corcoran Nicole Corcoran

Shim

Director, Brand Communications

Shim Richards Shim Richards

Luke

Associate Director, Brand Strategy

Luke Hall Luke Hall

Jay

Creative Director

Jay Zawislak Jay Zawislak

Ali

Account Manager

Tess

Associate Director, Accounts

Tess Lowe Tess Lowe

Ashley

Senior Designer, Web/UX

Ashley Voigt Ashley Voigt

Erica

Associate Director, Web/UX

Erica Dwiatek Erica Dwiatek

Fred

Associate Director, Client Engagement

Fred Garcia Fred Garcia

The Mixtape

We made you a mixtape to explain how we feel.

Where each and every month a different member of the team offers up a new playlist.

Mike Graham

Mediations on an Inevitable Elementary School Snow Day

There are very few things in this world that can duplicate the excitement you feel knowing that school has been canceled because of a snowstorm. Equally as emotional is the anticipation the night before. When it’s really coming down, and when you’re finally ready to commit to the night, press play.

December 2023
Mike Graham,
Founder & CEO

Snow Day

The Instagram

Follow us, like now

The LinkedIn… follow us there too!

insta-hand
While most of our agency was convinced that our be While most of our agency was convinced that our beloved brand comms queen didn’t listen to anything other than #TaylorSwift, she managed to prove us all wrong with her October mixtape. 🎃

Head over to the site and give it a listen!

#Halloween #Spotify #Music #BrandDesign #SecondMelody #GraphicDesign
We’re still re-living some of our favorite momen We’re still re-living some of our favorite moments from Nike Toronto’s Coaches Night and Girls Day events held in June! Well Through Sport is a Nike (slam-dunk) initiative catered to girls that team up with partners, coaches, and experts to champion mental health in youth sports.

From naming, identify & messaging to production design - our team covered all bases for this game-changing project! 👟
Swinging into the week with a hole-in-one! 🏌️ Swinging into the week with a hole-in-one! 🏌️‍♂️

Swipe ➡️ to see some pics from our @topgolf outing.

#Golf #TeamBonding #TeamCulture #CompanyCulture #TopGolf #SecondMelody #AgencyLife

The Form

Reach out. We’ll reach right back.

We’re a ‘virtual shop with options’ located mostly in the great state of New Jersey where we hijacked a house built in the 1860s and turned it into a studio space designed for creative debauchery.

Call us at (973) 539 3115 or send us some electronic mail:

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2M

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With love, from Chester, NJ

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