Your inner brand watches kung fu movies and therefore knows kung fu
Let's see more of that.
We see you.
Everyone else will too.
A branding studio by name, we believe in the power of design, the magic of stringing together the perfect sentence and digging deep to unearth all the weird and amazing things that make you unique and irresistible to your audiences.
We build brands you can lead with, brands you can outright own and brands that are unmistakably and uncannily you.
Our friends call us 2M.
You can too. M. Get it?
The Work
Drawing the lines with every intention of coloring outside of them (sometimes with the smelly markers).
We are industry agnostic but specific in our need to work with people driven by passion for their craft. Meaningful relationships breed beautiful work. See for yourself.
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Nike Campaign Branding
Vibe Health Branding and Identity Development
CRISPR Patient Advocacy Branding
Insmed Brand Extension/Website
Dent Disease Foundation Branding/Website
Condé Nast Event Websites
Scholar Rock Branding/Website
Sound Start Babies Branding/Website
MPAC Branding
Meter Therapeutics Branding
Nambé Marketing Materials and Campaign
Casio Digital Campaign
Hiccupops Branding/Packaging Design
Allergan Benefits Campaign
Motorola Smart Safe Consumer/Packaging Design
MDAdvantage Messaging/Brand Extension
United Disability Services Messaging/Branding
Haustopia Branding
CRISPR Clinical Trial Branding
Saint Elizabeth University Rebrand
The Services
For when your identity and messaging are sleeping in separate beds.
- Visual and verbal identity systems
- Narratives and messaging
- Logo design
- Guidelines
For when your mom is still the only one giving your insta posts any love (you’re doing so well sweetie!!!!1).
- Campaigns
- Comms planning
- Social media
- Content development
For when you wake up one day and your stuff looks like shit. (shhh… we gotchu)
- Print and digital collateral
- Experiences and placemaking
- Systems design
For when you’re keeping the tags on your branding because you might just bring it back after you wear it out to the bar on Saturday night.
- Workshops
- Research
- Audits
- Brand forecasting
- Brand governance
- Brand education
For when your UX is YUX.
- User personas
- Architecture and user journey
- Wireframing and prototyping
- Design
- UI toolkits
- Development
The Logo Section
Just some of the organizations we call partners and friends.
Let’s be friends. Contact Us
The People
The best damn branding friends that anybody can have.
We’re a group from diverse backgrounds but connected and driven by passion for what we do. We’re at home when we’re creating and we create to solve problems and to challenge accepted perspectives (especially our own).
Mike
Founder & CEO
Daniela
Design Director, Production
Kevin
Design Director, Brands
Ryan
Director, Web/UX
Sarah
Designer, Production
Luiza
Senior HR/Operations Manager
Sara
Director, Accounts
Emmy
Headless Muse
Gina
Senior Brand Strategist
Jay
Creative Director
Luke
Senior Brand Strategist
Liv
Designer, Brands
Shim
Senior Brand Communications Manager
Tess
Associate Director, Accounts
Fred
Senior Account Manager
Mike
Senior Designer, Production
Ashley V.
Senior Designer, Web/UX
Ashley M.
Director, Brand Strategy
Nicole
Design Director, Brands
Catherine
Brand Strategist
Erica
Senior Designer, Web/UX
The Mixtape
We made you a mixtape to explain how we feel.
Where each and every month a different member of the team offers up a new playlist.
Lanzapalooza
A wise man once said, “Sentimental music has this great way of taking you back somewhere at the same time that it takes you forward, so you feel nostalgic and hopeful all at the same time.” Thanks, Nick. This is Lanzapalooza.
December 2022
Mike Lanzafame
Senior Designer, Production
Lanzapalooza
The Form
Reach out. We’ll reach right back.
We’re a ‘virtual shop with options’ located mostly in the great state of New Jersey where we hijacked a house built in the 1860s and turned it into a studio space designed for creative debauchery.
, from Chester, NJ