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Second Melody

Second Melody

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Your inner brand thinks the floor is lava

Let's see more of that.

Watch Our Reel

We see you. 
Everyone else will too.

A branding studio by name, we believe in the power of design, the magic of stringing together the perfect sentence and digging deep to unearth all the weird and amazing things that make you unique and irresistible to your audiences.

We build brands you can lead with, brands you can outright own and brands that are unmistakably and uncannily you.

Our friends call us 2M.
You can too. M. Get it?

The Work

Drawing the lines with every intention of coloring outside of them (sometimes with the smelly markers).

We are industry agnostic but specific in our need to work with people driven by passion for their craft. Meaningful relationships breed beautiful work. See for yourself.

Watch Our Reel

Slide to view more

Nike Campaign Branding

Nike Campaign Branding

Vibe Health Branding

Vibe Health Branding and Identity Development

Crispr Patient Advocacy Branding

CRISPR Patient Advocacy Branding

Insmed Brand Extension/Website

Insmed Brand Extension/Website

Dent Disease Foundation Branding/Website

Dent Disease Foundation Branding/Website

Conde Nast

Condé Nast Event Websites

Scholar Rock Branding/Website

Scholar Rock Branding/Website

Sound Start Babies Branding/Website

Sound Start Babies Branding/Website

MPAC Branding

MPAC Branding

Meter Therapeutics Branding

Meter Therapeutics Branding

Nambé Photo Production

Nambé Marketing Materials and Campaign

Casio Digital Campaign

Casio Digital Campaign

Hiccupops Branding/Packaging Design

Hiccupops Branding/Packaging Design

Allergan Benefits Campaign

Allergan Benefits Campaign

Motorola Smart Safe Consumer/Packaging Design

Motorola Smart Safe Consumer/Packaging Design

MDAdvantage Brand Extension

MDAdvantage Messaging/Brand Extension

United Disability Services Messaging/Branding

United Disability Services Messaging/Branding

Haustopia Branding

Haustopia Branding

Crispr Clinical Trial Branding

CRISPR Clinical Trial Branding

Saint Elizabeth University Rebrand

Saint Elizabeth University Rebrand

The Services

For when your identity and messaging are sleeping in separate beds.

  • Visual and verbal identity systems
  • Narratives and messaging
  • Logo design
  • Guidelines

For when your mom is still the only one giving your insta posts any love (you’re doing so well sweetie!!!!1).

  • Campaigns
  • Comms planning
  • Social media
  • Content development

For when you wake up one day and your stuff looks like shit. (shhh… we gotchu)

  • Print and digital collateral
  • Experiences and placemaking
  • Systems design

For when you’re keeping the tags on your branding because you might just bring it back after you wear it out to the bar on Saturday night.

  • Workshops
  • Research
  • Audits
  • Brand forecasting
  • Brand governance
  • Brand education

For when your UX is YUX.

  • User personas
  • Architecture and user journey
  • Wireframing and prototyping
  • Design
  • UI toolkits
  • Development

The Logo Section

Just some of the organizations we call partners and friends.

Condè Nast
Crispr Therapeutics
Insmed
MPAC
Nike
AbbVie
Dell
Scholar Rock
Rutgers University
Scream Truck
Saint Elizabeth University
United Disability Services
Portmeirion
Panasonic
Motorola
Casio
Coalition for Green Capital
Columbia Business School

Let’s be friends. Contact Us

The People

The best damn branding friends that anybody can have.

We’re a group from diverse backgrounds but connected and driven by passion for what we do. We’re at home when we’re creating and we create to solve problems and to challenge accepted perspectives (especially our own).

Ryan

Director, Web/UX

Ryan Bracey Ryan Bracey

Emmy

Headless Muse

Emmy Emmy

Sarah

Designer, Production

Sarah Runo Sarah Runo

Gina

Senior Brand Strategist

Gina Hersch Gina Hersch

Mike

Founder & CEO

Mike Graham Mike Graham

Daniela

Design Director, Production

Daniela Perri Daniela Perri

Kevin

Design Director, Brands

Kevin Greene Kevin Greene

Sara

Director, Accounts

Sara Astle Sara Astle

Luiza

Senior HR/Operations Manager

Luiza Mezynski Luiza Mezynski

Erica

Senior Designer, Web/UX

Erica Dwiatek Erica Dwiatek

Luke

Senior Brand Strategist

Luke Hall Luke Hall

Ashley M.

Director, Brand Strategy

Ashley Mazzarella Ashley Mazzarella

Ashley V.

Senior Designer, Web/UX

Ashley Voigt Ashley Voigt

Jay

Creative Director

Jay Zawislak Jay Zawislak

Catherine

Brand Strategist

Catherine Bialkowski Catherine Bialkowski

Mike

Senior Designer, Production

Mike Lanzafame Mike Lanzafame

Liv

Designer, Brands

Liv Mendez Liv Mendez

Fred

Senior Account Manager

Fred Garcia Fred Garcia

Nicole

Design Director, Brands

Nicole Corcoran Nicole Corcoran

Shim

Senior Brand Communications Manager

Shim Richards Shim Richards

Tess

Associate Director, Accounts

Tess Lowe Tess Lowe

The Mixtape

We made you a mixtape to explain how we feel.

Where each and every month a different member of the team offers up a new playlist.

Jay Zawislak

My Robot Friend, Vol 1

My robot friend is the Spotify algorithm. Two songs were manually added to a blank playlist and the algorithm suggested the rest. The mix was then curated, creating an acoustic gradient between the two bookended songs – the first a funky jam and the last a fancy gem. My robot friend and I hope you enjoy.

February 2023
Jay Zawislak
Creative Director

My Robot Friend V1

The Instagram

Follow us, like now

The LinkedIn… follow us there too!

insta-hand
How it started... how it's going. ✌️ #TBT #T How it started... how it's going. ✌️ 

#TBT #ThrowbackThursday #BehindTheScenes #BTS #TeamCulture #SecondMelody #Branding #BrandDesignAgency #BrandingInspiration #Creative #Agency
We love a photoshoot that pairs timeless designs w We love a photoshoot that pairs timeless designs with delicious treats. Talk about the perfect statement photo-op, am I right? 

Sharing a look back at our photoshoot with Nambé, where our genius production design team captured the brand's award-winning handcrafted serveware and kitchenware.

Tap through to see some of our favorite shots! 📸 

#BrandingAgency #ProductPhotography #ProductPhotographers #FoodPhotography #CreativeStyling #NewJersey #SecondMelody #DesignInspiration #CreativeStyling #Branding #BrandDesignAgency #Photography
Nike’s Black Community Commitment partnered with Nike’s Black Community Commitment partnered with All Star Code’s 2022 Summer Intensive, Mind the Gap.

We partnered with both teams and created a logo that speaks to the mission of the event and all its participants.

We're excited to share the final logo that made its special appearance on a Converse sneaker.

Swipe to see some sweet stop-motion ✨

#Nike #Converse #ConverseHighTop #Logo #LogoType #LogoDesign #LogoDesigner  #DesignDaily #BrandDesignAgency #DesignInspiration #Branding #Design #SecondMelody #BrandDesignAgency #NewJersey

The Form

Reach out. We’ll reach right back.

We’re a ‘virtual shop with options’ located mostly in the great state of New Jersey where we hijacked a house built in the 1860s and turned it into a studio space designed for creative debauchery.

Call us at (973) 539 3115 or send us some electronic mail:

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2M

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With love, from Chester, NJ

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