Your inner brand eats soft serve for dinner
Let's see more of that.
We see you.
Everyone else will too.
A branding studio by name, we believe in the power of design, the magic of stringing together the perfect sentence and digging deep to unearth all the weird and amazing things that make you unique and irresistible to your audiences.
We build brands you can lead with, brands you can outright own and brands that are unmistakably and uncannily you.
Our friends call us 2M.
You can too. M. Get it?
The Work
Drawing the lines with every intention of coloring outside of them (sometimes with the smelly markers).
We are industry agnostic but specific in our need to work with people driven by passion for their craft. Meaningful relationships breed beautiful work. See for yourself.
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Nike Campaign Branding
Vibe Health Branding and Identity Development
CRISPR Patient Advocacy Branding
Insmed Brand Extension/Website
Dent Disease Foundation Branding/Website
Condé Nast Event Websites
Scholar Rock Branding/Website
Sound Start Babies Branding/Website
MPAC Branding
Meter Therapeutics Branding
Nambé Marketing Materials and Campaign
Casio Digital Campaign
Hiccupops Branding/Packaging Design
Allergan Benefits Campaign
Motorola Smart Safe Consumer/Packaging Design
MDAdvantage Messaging/Brand Extension
United Disability Services Messaging/Branding
Haustopia Branding
CRISPR Clinical Trial Branding
Saint Elizabeth University Rebrand
The Services
For when your identity and messaging are sleeping in separate beds.
- Visual and verbal identity systems
- Narratives and messaging
- Logo design
- Guidelines
For when your mom is still the only one giving your insta posts any love (you’re doing so well sweetie!!!!1).
- Campaigns
- Comms planning
- Social media
- Content development
For when you wake up one day and your stuff looks like shit. (shhh… we gotchu)
- Print and digital collateral
- Experiences and placemaking
- Systems design
For when you’re keeping the tags on your branding because you might just bring it back after you wear it out to the bar on Saturday night.
- Workshops
- Research
- Audits
- Brand forecasting
- Brand governance
- Brand education
For when your UX is YUX.
- User personas
- Architecture and user journey
- Wireframing and prototyping
- Design
- UI toolkits
- Development
The Logo Section
Just some of the organizations we call partners and friends.
Let’s be friends. Contact Us
The People
The best damn branding friends that anybody can have.
We’re a group from diverse backgrounds but connected and driven by passion for what we do. We’re at home when we’re creating and we create to solve problems and to challenge accepted perspectives (especially our own).
Daniela
Design Director, Production
Sarah
Designer, Production
Sara
Director, Accounts
Luiza
Senior HR/Operations Manager
Mike
Founder & CEO
Gina
Senior Brand Strategist
Ryan
Director, Web/UX
Emmy
Headless Muse
Kevin
Design Director, Brands
Fred
Senior Account Manager
Luke
Senior Brand Strategist
Liv
Designer, Brands
Shim
Senior Brand Communications Manager
Mike
Senior Designer, Production
Jay
Creative Director
Erica
Senior Designer, Web/UX
Nicole
Design Director, Brands
Tess
Associate Director, Accounts
Ashley M.
Director, Brand Strategy
Ashley V.
Senior Designer, Web/UX
The Mixtape
We made you a mixtape to explain how we feel.
Where each and every month a different member of the team offers up a new playlist.
Neon Night Riders
Night City buzzes on the horizon. As neon lights paint the sky, travelers from strange places find their way home. Wherever it is you’re coming from, let this album connect you to a futuristic past that never was and feel nostalgia for a tomorrow that has yet to come.
May 2022
Luke Hall
Senior Brand Strategist
Neon Night Riders
The Form
Reach out. We’ll reach right back.
We’re a ‘virtual shop with options’ located mostly in the great state of New Jersey where we hijacked a house built in the 1860s and turned it into a studio space designed for creative debauchery.
, from Chester, NJ