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Second Melody

Second Melody

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Your inner brand thinks the floor is lava

Let's see more of that.

Watch Our Reel

We see you. 
Everyone else will too.

A branding studio by name, we believe in the power of design, the magic of stringing together the perfect sentence and digging deep to unearth all the weird and amazing things that make you unique and irresistible to your audiences.

We build brands you can lead with, brands you can outright own and brands that are unmistakably and uncannily you.

Our friends call us 2M.
You can too. M. Get it?

The Work

Drawing the lines with every intention of coloring outside of them (sometimes with the smelly markers).

We are industry agnostic but specific in our need to work with people driven by passion for their craft. Meaningful relationships breed beautiful work. See for yourself.

Watch Our Reel

Slide to view more

Craft & Capital Branding

Craft & Capital Branding

ElevateBio Branding and Website

ElevateBio Branding and Website

Nike Campaign Branding

Nike Campaign Branding

Vibe Health Branding

Vibe Health Branding and Identity Development

Crispr Patient Advocacy Branding

CRISPR Patient Advocacy Branding

Insmed Brand Extension/Website

Insmed Brand Extension/Website

Dent Disease Foundation Branding/Website

Dent Disease Foundation Branding/Website

Conde Nast

Condé Nast Event Websites

Scholar Rock Branding/Website

Scholar Rock Branding/Website

Sound Start Babies Branding/Website

Sound Start Babies Branding/Website

MPAC Branding

MPAC Branding

Meter Therapeutics Branding

Meter Therapeutics Branding

Nambé Photo Production

Nambé Marketing Materials and Campaign

Casio Digital Campaign

Casio Digital Campaign

Hiccupops Branding/Packaging Design

Hiccupops Branding/Packaging Design

Allergan Benefits Campaign

Allergan Benefits Campaign

Motorola Smart Safe Consumer/Packaging Design

Motorola Smart Safe Consumer/Packaging Design

MDAdvantage Brand Extension

MDAdvantage Messaging/Brand Extension

United Disability Services Messaging/Branding

United Disability Services Messaging/Branding

Haustopia Branding

Haustopia Branding

Crispr Clinical Trial Branding

CRISPR Clinical Trial Branding

Saint Elizabeth University Rebrand

Saint Elizabeth University Rebrand

The Services

For when your identity and messaging are sleeping in separate beds.

  • Visual and verbal identity systems
  • Narratives and messaging
  • Logo design
  • Guidelines

For when your mom is still the only one giving your insta posts any love (you’re doing so well sweetie!!!!1).

  • Campaigns
  • Comms planning
  • Social media
  • Content development

For when you wake up one day and your stuff looks like shit. (shhh… we gotchu)

  • Print and digital collateral
  • Experiences and placemaking
  • Systems design

For when you’re keeping the tags on your branding because you might just bring it back after you wear it out to the bar on Saturday night.

  • Workshops
  • Research
  • Audits
  • Brand forecasting
  • Brand governance
  • Brand education

For when your UX is YUX.

  • User personas
  • Architecture and user journey
  • Wireframing and prototyping
  • Design
  • UI toolkits
  • Development

The Logo Section

Just some of the organizations we call partners and friends.

Condè Nast
Crispr Therapeutics
Insmed
MPAC
Nike
AbbVie
Dell
Scholar Rock
Rutgers University
Scream Truck
Saint Elizabeth University
United Disability Services
Portmeirion
Panasonic
Motorola
Casio
Coalition for Green Capital
Columbia Business School

Let’s be friends. Contact Us

The People

The best damn branding friends that anybody can have.

We’re a group from diverse backgrounds but connected and driven by passion for what we do. We’re at home when we’re creating and we create to solve problems and to challenge accepted perspectives (especially our own).

Ryan

Director, Web/UX

Ryan Bracey Ryan Bracey

Sara

Director, Accounts

Sara Astle Sara Astle

Sarah

Designer, Brand Communications

Sarah Runo Sarah Runo

Bella

Junior Designer, Web/UX

Emmy

Headless Muse

Emmy Emmy

Lyssa

Junior Designer, Production

Luiza

Associate Director, HR/Operations

Luiza Mezynski Luiza Mezynski

Julia

Brand Communications Coordinator

Kevin

Design Director, Brands

Kevin Greene Kevin Greene

Liv

Senior Designer, Brands

Liv Mendez Liv Mendez

Daniela

Design Director, Production

Daniela Perri Daniela Perri

Mike

Founder & CEO

Mike Graham Mike Graham

Eva

Chief Creative Officer

Ali

Senior Account Manager

Madison

Account Manager

Shim

Director, Brand Communications

Shim Richards Shim Richards

Mike

Art Director, Production

Mike Lanzafame Mike Lanzafame

Jay

Creative Director

Jay Zawislak Jay Zawislak

Nicole

Design Director, Brands

Nicole Corcoran Nicole Corcoran

Grace

Junior Designer

Luke

Director, Brand Strategy

Luke Hall Luke Hall

Erica

Associate Director, Web/UX

Erica Dwiatek Erica Dwiatek

Katie

Chief Strategy Officer

Ashley

Manager, Web/UX

Ashley Voigt Ashley Voigt

Tess

Associate Director, Accounts

Tess Lowe Tess Lowe

The Mixtape

We made you a mixtape to explain how we feel.

Each and every month a different member of our team offers up a brand new playlist.

See them all here

Ryan Bracey

twentyten

A tribute to a magical year. Grab your shutter shades, turn up your iPod, and get ready to party rock.

June 2025
Ryan Bracey
Director, Web/UX

twentyten

The Instagram

Follow us, like now

The LinkedIn… follow us there too!

insta-hand
Next stop: Burlington, MA 📍 Our team was on lo Next stop: Burlington, MA 📍

Our team was on location for another photo and video shoot with our client, Fractyl Health. We spent the day capturing exciting moments at HQ, helping their brand, story, and mission come to life!

Creative Direction: Second Melody
📸: @copperhoundpictures
Looks like we might need to take a beat on brandin Looks like we might need to take a beat on branding and prep for the cover of Vogue. The 2M team had an excellent time at the @eji_excellenceinmedicine Awards! It's a privilege bringing these awards to life annually. Each year we look forward to supporting the organization in its celebration of healthcare excellence. Let's hear it for this year's amazing scholarship recipients and honorees. What a memorable evening!

A quick snap on 2M's role:
💻: web, video production, emails
🎨: visual identity
📱: social media promotion
🖨️: print invitations
... and sooo much more!
Earlier this year, our team took a trip up to Conn Earlier this year, our team took a trip up to Connecticut for a project kickoff and website workshop with the @avontheatrefilmcenter team! Our client meetings are always exciting—with valuable insights, creative processes, and ... shark sightings? Guess you could say we really dove into the project 🦈

The Form

Reach out. We’ll reach right back.

We’re a ‘virtual shop with options’ located mostly in the great state of New Jersey where we hijacked a house built in the 1860s and turned it into a studio space designed for creative debauchery.

Call us at (973) 539 3115 or send us some electronic mail:

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2M

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With love, from Chester, NJ

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