The Mayo Performing Arts Company needed a new identity to match the growing and changing demographic in the Morristown community. The challenge was to create a flexible but strong identity system that spoke to not only their new audience but to their loyal patrons and supporters The new identity represents more than just the theater – it represents the multitude of programs they offer, their impact on the community, and their pursuit of future endeavors.

MPAC Before and After
MPAC Branding
MPAC Branding
MPAC Branding Collateral
MPAC Branding Process
MPAC Branding
MPAC Branding
MPAC Branding