Social Media

googleplus

Google+, ready or not

Facebook. Twitter. Snapchat. Kik. Rdio. Spotify. Foursquare. Enough, already. When do we reach the 'overshare' point in our social media? I think the answer to that question is "as soon as someone thought THIS was a good idea". The Wall Street Journal reported ...

Colgate_fundraising

How to do it right.

Thanks, Colgate University. Just saw this Google ad from Colgate - not asking for money, not asking for applications, not asking for...anything. Just simply thanking their generous donor community for making their fundraising campaign a huge success! Spending the University's marketing budget, even ...

Einstein

Artisanal Social Media

Enough already. Are you starting to reach your breaking point for the dreaded 'overshare'? You know, when people post every single thought, emotion and mundane life occurrence - and most of them are unnecessarily accompanied by a photo or video. It's ...

Facebook Megaphone

It’s not you, it’s me

With new forms of social media popping up daily the market is overly saturated with information (and tweets, and likes, and pins, and artistically filtered photos—you get the idea).  When it comes to marketing a brand on the crazy tangle of ...

Taco Truck in Hoboken

What food truck owners can teach you about social media

Eating and tweeting... two of my favorite things, together at last! From a recent panel discussion at SXSW comes this great article by Constance Aguilar on how mobile food trucks are utilizing the power of social media to get people excited and ...

How much is too much?

How much is too much?

We, as a society, raise our children to be social. To play well with others. To be an active member of society. But now, with Twitter, Facebook, FourSquare, Tumblr, Pinterest (shall I go on?) we're reaching a state of overshare. In ...

Draping

Move over, Tebowing

I never understood the allure of planking. Owling left me scratching my head. Especially when it was declared to be "the new planking".  Tebowing...eh, it was funny but it just never did it for me. But hello, Draping! Where have you ...

Ashton Demi

The power of the “unfollow”

Normally, marketing insights don't come from Hollywood celebrity gossip. But, this time it does. There are recent rumors that Demi Moore and Ashton Kutcher are getting a divorce. Whether you care or not (and I tend to fall in the latter ...

SocialEcosystem

Navigating the Social Ecosystem

As I was "participating" in "managed" social media today (hopefully I'm using those terms correctly) I came across this great explanation of the different 'layers' of social networking. Rob Howard (@robhoward) wrote an excellent post over at CMSwire.com titled "Is Your ...

Icons

Top Ten Reasons to use Social Media

If you're not already using social media for your business, college or university...why not? From the top executive down to your newest employee, there are many great reasons to blog, tweet, digg it or do other things that might sound strange ...